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Reddy Roc born Darron Lovick in New Bern, North Carolina begun rapping at an early age and his marketability and song writing skills have made him a stand out artist and performer in North Carolina.His talents have gotten him collaborations with many in Hip Hop including G-Unit's Mazaradi Foxx and Rapper, Actor Gravy, who wanted to sign Reddy Roc to his Monstars South Record Label.Reddy Roc has also collaborated with many of North Carolina's rising stars keeping his sound fresh and available to his fans.He feels that direct marketing to the fans is essential in an artists success. Reddy Roc also creates his material through his vast everyday experiences. After losing his sister a few years back he began to reflect on his life, family, and children and started creating music that reflected who he was.He released a song and video titled R.I.P. that gave condolences to everyone he and his neighborhood lost over the years.He then released a song titled Newbern that paid homage to his city.His neighborhood came out in droves to support their hometown hero...Reddy Roc has seen himself grow as an Artist. Today he is still on the rise and is on a promising road to a success.